15 febrero 2005

R O I y otros valores del blog corporativo

Frederic de Corporate Blogging traslada otras opiniones sobre los blogs para insistir en lo f�cilmente que se puede recuperar el dinero que las empresas gasten en bit�coras: Blog ROI Made Easy.

Pero con la cita que enlaza me ha entrado algo de fr�o por la espalda

"We found his blog to be the single best diligence item in our process of hiring him. We called his colleagues and supervisors at GM. We called the people he'd worked with and for over the past five years. We met with him a bunch of times. We had a couple of our investors meet him. We invited him to our holiday party and had our wives meet him there. But we got more insight into him from his blog than anything else." De VC: Buying and Selling at the Same Time: (es comprar y vender al mismo tiempo)

Si se pude percibir m�s realismo en muchos blogs, pero esto tampoco es el Reino de l Verdad. O al menos no creo que sea bueno ir con el lirio pens�ndolo.

Siguen VC "Blogging is transparency. And its a good thing. Because transparency equals trust and trust turns into opportunity. And opportunity turns into money."

En uno de los factores se me ha perdido una variable, debe ser el fr�o que se cuela por la ventana. O yo llamo sinceridad y buenas intenciones, a veces, a todas esos valores altisonantes que han encadenado estos encantadores bloggers.
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